Our Story

The Place is a Swedish boutique jewellery brand based in Singapore. We craft subtle and timeless bracelets featuring the map outlines of the cities and countries you call home. Our map bracelets are loved by globetrotters, travellers, expats and nomads; people who know the meaning of place and want to keep home with them on their journey.

At The Place, we believe that every journey leaves a mark on our souls. Our passion for creating talisman jewellery stems from a deep appreciation for the transformative power of place. Our founder, a seasoned traveller, set out to design bracelets that speak to the hearts of fellow adventurers—global nomads, third culture kids, expats and travellers alike. With a Scandinavian design aesthetic, meticulous attention to detail and an unwavering commitment to quality, we bring you beautifully crafted pieces that embody the essence of your most treasured memories.

Our Products

Introducing our exquisite collection of talisman bracelets, where elegance meets sentimental storytelling. Each bracelet in our carefully curated range is designed to capture the essence of your most cherished places and memories. Crafted with the delicate outline of maps from different countries and cities, our bracelets serve as timeless reminders of the remarkable moments and connections you've experienced throughout your journey as a passionate traveller.

Made with a commitment to exceptional quality, our bracelets are crafted in sterling silver or gold, ensuring longevity and durability to accompany you on your lifelong adventures. The delicate map outlines on each bracelet evoke a sense of nostalgia and wanderlust, allowing you to carry the spirit of your beloved places wherever your path may lead.

Whether you long for a piece of your homeland, embrace your diverse roots, or simply want to commemorate unforgettable adventures, our talisman jewellery is the perfect companion. Each piece tells a unique story—a personal narrative of the memories you hold dear.

Embrace the power of place and celebrate your journey with our exquisite bracelets from The Place. Let them be a testament to the remarkable places you've lived, the extraordinary memories you've made, and the connections that have shaped your life. Experience the joy of wearing a piece of your story, beautifully encapsulated in our talisman bracelets. Remember the place where... your heart found solace, your dreams took flight, and your true self was discovered.

Our Founder

Lifelong Traveller

Growing up as an expat, Helena traversed continents. Proudly Swedish, she had her first international move aged 7. Over the next three decades, she immersed herself in the vibrant cultures of Istanbul, Warsaw, Hong Kong, London, Bangkok, Tokyo and Singapore. Each place left an indelible mark on her heart, as she formed lasting connections, encountered fascinating cultures, and created cherished memories.

Bittersweet Departures

As Helena reflected on her nomadic journey, she realized that despite the thrill of exploration, there was a bittersweet ache that accompanied each departure. The longing to hold onto the essence of these cherished places and the memories they held grew stronger with each new destination. Driven by a deep understanding of this yearning, Helena set out on a mission to create something truly special—jewellery that could transcend time and space, capturing the very spirit of these treasured places. And so, The Place was born.

Celebrate Your Memories

At The Place, we invite you to embark on a journey full of memories, to celebrate the meaningful places that have touched your soul. Discover the joy of carrying your memories wherever you go, for in each bracelet lies a tale of love, resilience, and the unbreakable bond between places and hearts.

View Map Bracelets